Abu Dhabi – Mubasher: ADNOC Distribution has launched  ‘The Hub by ADNOC,’ a roadside retail concept designed to redefine customer experience and accelerate the company’s non-fuel retail growth strategy.

The concept was officially unveiled at a launch event in Shawamekh and was attended by Sultan Al Jaber, Managing Director and Group CEO of ADNOC, along with senior executives from leading retail partners.

Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: “As we diversify our non-fuel retail offerings, expand our property portfolio, and build integrated ecosystems that support the evolving needs of UAE residents, we are transforming ADNOC Distribution into a resilient, future‑proof retail destination.”

The Hub by ADNOC integrates traditional services, including fuel, EV charging, and car care, with lifestyle offerings including dining, fitness and family recreation.

Each hub is purpose-built to serve as a vibrant community destination, combining convenience with experiences that encourage customers to stay longer and engage more.

Meanwhile, the company intends to open six ‘The Hub by ADNOC’ locations by the end of 2025, expanding to 30 by 2030.

Across the first six sites, 90% of retail units are already leased, reflecting strong market demand. By 2030, ‘The Hub by ADNOC’ locations are expected to deliver an annual EBITDA of $30 million.

As of 30 September 2025, ADNOC Distribution logged net profits valued at AED 2.16 billion.